How the leading marketing subscription came about.

Artificial intelligence makes marketing faster. It also makes a lot of brands sound the same and, in the process, quieter. We use it as a tool and treat human creativity and experience as the competitive advantage, not as a cost to remove.

The second belief is about people rather than tools: tools are interchangeable, people are not. Many of our team come from the Vienna University of Economics and Business and other leading universities, with a focus on master level in marketing or communication. That is the standard we hire to, and it is why a subscription can carry work that would normally need a department.