Prices and costs
What an agency, a freelancer, Google Ads, SEO and social media management really cost, with ranges rather than a sales pitch.
Magazine
What we write about marketing.
We publish what we learn running marketing for more than 100 brands: what things actually cost, which channels return money, and how to do the work yourself if you would rather not hire anyone. The German magazine holds more than 60 articles, and we are translating the most useful ones into English.
Articles
In English so far.
What does Instagram advertising cost? 2026 prices with budgets, CPM and tips for the perfect Facebook and Instagram ad
What Instagram advertising really costs in 2026, with CPM and CPC benchmarks for ten industries. Plus how to size your budget, set up a campaign and bring the cost per click down.
What does an advertising agency cost? Advertising agency prices for 2026 at a glance
Advertising agencies charge between 90 and 180 euros an hour, and projects run from 1,000 to 50,000 euros. Here is what sits behind those prices, and what a marketing subscription costs instead.
The big Instagram advertising guide 2026: costs, reach and formats for ads that work
Instagram advertising explained from first campaign to full scale: costs, audiences, formats and the ten steps we follow for every client. With average CPM and CPC figures, plus the tips that separate ads that sell from ads that scroll past.
The 9 best social media tools in 2026: the management tools we use as an agency
Ten social media tools compared, from all round management to free listening, each with our own rating. Plus a guide to building a tech stack your team will actually use.
A guide to Instagram marketing that works, 2026 edition
A complete guide to Instagram marketing for businesses, from the business profile and Reels to hashtags, the algorithm and paid ads. Every tip comes from work we do for clients every day.
Professional social media management in 2026: what social media marketing and management cost at an agency
Social media management usually costs 1,000 to 2,000 euros a month at a traditional agency, with media spend on top. Here is the full price list per service, and what a fixed monthly price gets you instead.
What does SEO cost in 2026? We have broken down the current SEO prices and agency costs: a guide to search engine optimisation and budget
SEO costs between 500 euros a month for a small site in a quiet niche and several thousand euros a month in a crowded one. Here are the hourly rates, the monthly retainers and the six factors that decide where you land.
Marketing budgets for startups: planning, realistic marketing costs, strategies and ways to save
Realistic marketing and staffing costs for startups in their first year, broken down by industry and business model. Plus how to plan, split and steer a budget that actually produces traction.
Is the 4 Ps marketing mix still relevant in 2025?
The marketing mix has been around since 1960, and it still holds up. We explain the 4 Ps, the three extra Ps for services, and how the mix shifts across the product life cycle.
URL tracking: how to use UTM parameters correctly in Google Ads and Google Analytics 4
UTM parameters are the five tags that tell Google Analytics 4 where a visit really came from. This guide covers how to build them, when Google Ads needs them, how to read them in GA4 and the three mistakes that quietly ruin your reporting.
Target audience analysis 2025: find out who really buys your products
A target audience analysis answers three questions: who should buy, where do you reach those people, and why should they buy from you. We walk through the Einfachmarketing STP model, from segmentation to finished personas.
Better marketing with AI in 2025: how the pros are transforming marketing and sales with artificial intelligence and AI tools (with use cases)
Artificial intelligence has become a fixture in the marketing mix, from research and copy to audience analysis, ad optimisation and reporting. We show you the tools, the use cases and the point at which a human still has to decide.
The big Pinterest marketing guide 2025: how Pinterest works for businesses
Pinterest is a visual search engine with over 400 million monthly users, and a good pin keeps being found for months. This guide covers business profiles, rich pins, pin SEO, board structure and the six strategies worth running in 2025 and beyond.
The Instagram Threads app is live in Germany: a game changer for businesses?
Threads is Instagram's text based app from Meta, with posts up to 500 characters and a login that runs through your Instagram account. Here is how it works and when it is worth a business's time.
Winning on TikTok: your complete guide to TikTok marketing in 2025
TikTok works nothing like Instagram: the algorithm ranks videos by interest, not by follower count, so any account can go viral. This guide covers audience, content, the algorithm, creators and every TikTok ad format.
Topics
What the magazine covers.
Performance marketing
Google Ads and Meta Ads: budgets, click prices, account structure, tracking and the mistakes that quietly waste money.
SEO and AI search
How to rank on Google and how to be quoted by AI answers, which is quickly becoming its own discipline.
Social media
Instagram, TikTok, LinkedIn and Pinterest: what to post, what to pay for, and what a channel realistically returns.
Content and brand
Storytelling, positioning, unique selling propositions and the content that keeps working after the campaign ends.
Working with marketing people
How to choose an agency, a freelancer or a subscription, and how to brief whoever you pick.
In German
The full archive.
More than 60 articles are published in German, covering costs, channels, tools and strategy in more depth than most agency blogs. If you read German, that archive is the fuller resource, and it is where new pieces appear first.
We are working through the most useful of them in English, starting with the guides on costs and the major channels. If there is a topic you would like translated sooner, tell us in the first call or by email and we will move it up the list.
FAQ
Questions about the magazine.
Who writes these articles?
The team that runs the campaigns, edited by our marketing managers. Nothing here is written by someone who has not done the work.
How often do you publish?
Several times a month in German, with English translations following for the most requested pieces.
Can I reuse an article?
Quote it with a link and that is fine. Ask us before republishing a whole piece.
Read more
More about Einfachmarketing.
Magazine
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