Tasks, not hours
You do not buy a block of hours. You keep a prioritised task list, and the team works through it. Nobody bills you for a phone call.
Marketing as a Service
Marketing as a Service: a team, not a contract.
Marketing as a Service means you subscribe to a team rather than buying projects. One dedicated marketing manager owns your account, specialists join as the work requires, and a shared task list replaces briefings, quotes and change requests. We invented the model in Vienna in 2021 and have run it for more than 100 brands since.
The model
Four things that make it different.
One person who owns it
Your marketing manager knows your business, sets priorities with you and briefs the specialists. You never explain your company twice.
Specialists on demand
Google Ads this month, video next, a website after that. The people change with the work, the price does not.
Cancel monthly
No pitch, no annual contract, no notice period. If it stops working for you, you stop.
The rhythm
How a month actually runs.
Kickoff
Brand, offer, audience and goals, short and clear. We write down what success looks like.
Backlog
A task list that reflects priorities, not wishes. Your marketing manager keeps it honest.
Sprint
The team executes in parallel with clear ownership per task. You approve as things are ready.
Review
Results, learnings, next steps. Every month, with numbers rather than slides.
Why it exists
The gap it was built for.
Small and medium companies and startups need good marketing, but they can afford neither a complete in-house team nor classic agency budgets. Hiring one generalist gives you one skill set and a lot of gaps. Hiring an agency gives you every skill set and a billing model that punishes you for asking questions.
Marketing as a Service closes that gap: the breadth of an agency, the continuity of an in-house team, and a price you can plan. That is the model we started with in 2021, and it is why we describe ourselves as the original: the marketing subscription in the German-speaking market started here.
Who works this way with us
SMEsStartups and scale-upsE-commerce brandsB2B and industryPractices and clinicsHotels and tourismTrades and constructionInternational companies entering DACH
Comparison
Subscription versus the alternatives.
Project work
Clear scope, clear end. Fine for a website or a campaign, useless for the continuous work that actually compounds: content, SEO, optimisation, reporting.
Retainer at an agency
Continuous, but usually a fixed number of hours per month that expire whether you use them or not, plus separate quotes as soon as anything leaves the scope.
Marketing as a Service
Continuous, priced per month, scoped by priority rather than by hour. What matters most gets done first, and the team composition follows the work.
At a glance
The model in numbers.
2021the year we started it, in Vienna
100+brands run this way since
25+specialists across every discipline
from 490 €per month, cancel monthly
Showcase
Work from the subscription.
Campaigns, websites, social media and brands, all built by the team behind the model.
Broschüre für StudolineGrafikdesign
Broschüre für Studioline 2Grafikdesign
Foreus WebsiteBranding · Performance Marketing · Website
Foreus Website 2Branding · Performance Marketing · Website
Fyndery WebsiteBranding · Website
Fyndery Social MediaBranding · Grafikdesign · Social Media
Schanda KampagneBranding · OOH
Landtechnik Schuster WebsiteWebsite
Founders BaseDigital
WortstarkPerformance Marketing · Social Media
High Root FestivalBranding · Grafikdesign
High Root BrandingBrandingBroschüre für StudolineGrafikdesignBroschüre für Studioline 2GrafikdesignForeus WebsiteBranding · Performance Marketing · WebsiteForeus Website 2Branding · Performance Marketing · WebsiteFyndery WebsiteBranding · WebsiteFyndery Social MediaBranding · Grafikdesign · Social MediaSchanda KampagneBranding · OOHLandtechnik Schuster WebsiteWebsiteFounders BaseDigitalWortstarkPerformance Marketing · Social MediaHigh Root FestivalBranding · GrafikdesignHigh Root BrandingBranding
Advanced MessestandBranding · Grafikdesign
Englisch Dekor Branding & AdsBranding · Digital · Grafikdesign
Gloriette BrandingBranding · Grafikdesign
Ursachen BrandingBranding · Digital · OOH · Website
Personalwolke Website 1Branding · Website
Personalwolke Website 2Branding · Website
Schanda ModePerformance · Social Media
GastroPay BroschüreBranding · Grafikdesign
Covento WebsiteBranding · Website
Google Display für AlpenAirBranding · Digital · Grafikdesign · Performance
Manges Social MediaBranding · Digital · Grafikdesign · Social Media
Plakat für AlpenairGrafikdesign · OOHAdvanced MessestandBranding · GrafikdesignEnglisch Dekor Branding & AdsBranding · Digital · GrafikdesignGloriette BrandingBranding · GrafikdesignUrsachen BrandingBranding · Digital · OOH · WebsitePersonalwolke Website 1Branding · WebsitePersonalwolke Website 2Branding · WebsiteSchanda ModePerformance · Social MediaGastroPay BroschüreBranding · GrafikdesignCovento WebsiteBranding · WebsiteGoogle Display für AlpenAirBranding · Digital · Grafikdesign · PerformanceManges Social MediaBranding · Digital · Grafikdesign · Social MediaPlakat für AlpenairGrafikdesign · OOH
FAQ
Questions about the model.
How is this different from a retainer?
A retainer usually sells you a fixed number of hours per month at an agency, with anything outside the scope quoted separately. We sell capacity organised by priority: the task list decides what happens next, and briefings, calls and revisions are not billed.
Who actually does the work?
Our own team of more than 25 specialists, coordinated by your marketing manager. We do not resell freelancers you never meet.
What if I only need advice?
Then Consulting at 490 euros per month is the right package: your marketing manager sets strategy and priorities and reviews the work, while your own people execute.
How quickly can we start?
Usually within a few days of the first call. There is no recruiting, no onboarding of tools and no procurement process on our side.
Can we keep our existing agency or freelancers?
Yes. Many clients keep a specialist they trust and use us for everything around it. Your marketing manager coordinates rather than competes.
Read more
More about Einfachmarketing.
Marketing as a Service
See what a task list for your brand would look like.
Thirty minutes by video, no pitch and no commitment. We will sketch the first month with you.