Strategy and positioning
Who you sell to, what makes you different, and what to say. Written down in a form your team can actually use.
Marketing consulting
Marketing consulting that ends in decisions, not slide decks.
If you already have people who can execute but nobody who decides what they should execute, consulting is the right package. You get a dedicated marketing manager who sets direction, keeps the priorities honest and reviews the work, for 490 euros per month with no minimum term. When you need hands as well, the same person brings in the team.
What you get
A marketing manager, without the payroll.
Channel plan and budget
Which channels deserve money, in what order, and what to expect from each. Including what to stop doing.
Briefings your team can execute
Concrete tasks with context, examples and acceptance criteria, rather than a strategy document nobody opens twice.
Reviews with numbers
Monthly, on what happened and what it returned. We read the analytics so your team does not have to guess.
Hiring and tool decisions
Whether to hire, which freelancer to keep, which tool is worth its licence. Advice from people who run these stacks daily.
A route to execution
When advice is not enough, the same marketing manager brings in specialists from the team. No new pitch, no new contract.
The model
Marketing consulting is one part of your marketing subscription.
Consulting is the smallest package in our subscription and part of every larger one. When the plan needs execution, every discipline is already there.
Your month in the subscriptionAdsWebsiteSEOStrategyContentVideo
Week 1
Google Ads
Set up the autumn campaign
SKWebsite
Landing page for the offer
MRSEO
Keyword set for Q4
ANWeek 2
Strategy
Sharpen the positioning
MMGoogle Ads
Review bids and search terms
SKWeek 3
Newsletter
October issue
SASEO
Technical fixes
ANVideo
Edit the product video
TLWeek 4
Strategy
Monthly report and November plan
MMMeta Ads
Add retargeting
SKSumme1 monthly price0 separate quotescancel monthly
Consulting on its own is the Consulting package, consulting with execution is part of the larger packages. More on the model: Marketing as a Service.
Alternatives
Consultant, fractional CMO or subscription?
Classic consultancy
A project, a report, a presentation. Useful once, but the day after delivery nobody owns the follow through, and rates of 150 to 250 euros an hour make questions expensive.
Fractional CMO
Senior and continuous, typically 2,000 to 6,000 euros a month for a few days. Strong on leadership, but still one person with one network behind them.
Einfachmarketing consulting
A dedicated marketing manager for 490 euros per month, continuous, with more than 25 specialists and 100 tools behind them the moment execution is needed.
How it runs
What the first three months look like.
Analysis
Website, channels, campaigns, competitors and numbers. What is working, what is leaking, what is missing.
Direction
Positioning, audience, messaging and a channel plan with a budget you can defend internally.
Backlog
A prioritised task list your own team can work through, with briefings that leave no room for guessing.
Review and adjust
Every month: results, learnings, next priorities. The plan changes when the numbers say so.
Prices
What advice usually costs.
150 to 250 €hourly rate for marketing consultants
2,000 to 6,000 €per month for a fractional CMO
5,891 €average employer cost for one in-house marketer
490 €per month for consulting with us
FAQ
Questions about marketing consulting.
What does marketing consulting cost?
Independent consultants in Austria and Germany typically charge 150 to 250 euros per hour, a fractional CMO 2,000 to 6,000 euros per month. Our consulting package is 490 euros per month with no minimum term, and it includes the monthly reviews.
What is the difference to your other packages?
Consulting is advice and direction only: your team executes. From Basic at 1,490 euros upwards, our specialists execute as well. You can switch between them from one month to the next.
Is one marketing manager enough for a strategy?
For most SMEs, yes, because the marketing manager has the whole team behind them for questions of detail. For large restructuring projects we will say if you need more.
Do you also advise companies entering the German-speaking market?
Yes, that is a common case: positioning for the DACH market, channel selection, what translates and what does not. Reporting and communication in English, the marketing itself in German.
How long do clients stay in consulting?
It varies. Some stay because their own team executes well, others move to Basic or Growth after a few months once the plan needs more hands than they have.
Read more
More about Einfachmarketing.
Marketing consulting
Bring one marketing question to the first call.
Thirty minutes by video. You will leave with an answer, whether or not you become a client.