Visibility on Google
Business Profile, hotel search and Google Hotel Ads, so that guests searching for your name or your region land with you and not on a portal.
Hotel marketing
Hotel marketing for more direct bookings.
Every booking through Booking or Expedia costs 15 to 25 per cent in commission. Every direct booking through your own website costs marketing, which is considerably less. We build the direct route: visibility on Google for your hotel name and your region, Meta campaigns timed to the season, content for guests from Germany, Switzerland and Austria, email to returning guests and a website that actually converts. In the marketing subscription from 1,490 € a month.
The maths
Why direct bookings pay off.
15 to 25 %commission per booking through the platforms
0 %commission on a direct booking through your own website
DE, CH, ATthe main source markets, often in a single campaign
from 1,490 €hotel marketing on a subscription, per month
Services
What we do for hotels.
Meta campaigns by season
Instagram and Facebook ads for the shoulder and low season, packages and events, with retargeting for website visitors who have not booked yet.
Content and SEO
Region, days out, seasons, food: the content guests find while they are still planning, in German and, where it pays, in English. With structured data for the hotel and its offers.
A website that books
A fast website with a booking path, a best rate argument, photographs that make people want to come, and tracking that shows which campaign produced the booking.
Email to regular guests
Newsletters and automations that bring people back: early bookers, start of season, birthdays, follow up stays. The cheapest channel a hotel has.
Reviews and social media
Review management on Google and the portals, social media with the team, the kitchen and the region, plus user generated content from guests.
Season
Marketing in time with the season.
Hotel marketing runs on a calendar: early bookers in autumn, Christmas from October, summer from February, last minute in the low season. Start the campaigns only once the rooms are empty and you pay the highest cost per click for the fewest bookings. We plan the year in advance and time budget, content and offers around the booking windows.
The second lever is where guests come from. Guests from Germany, Switzerland and Austria search differently, book at different lead times and respond to different photographs. Because we look after brands in all three countries, we know the differences.
Businesses we work for
City hotelsHoliday hotelsWellness and spaGuesthouses and apartmentsConference hotelsRestaurants and hospitalityCable cars and attractionsTourism boards
How it works
How we start with your house.
Booking check
Where do bookings come from today, what do they cost, and where does the website lose guests?
Annual plan
Seasons, offers, source markets and budget per booking window.
Setup
Google profile, tracking, campaigns, email automations and website work.
Ongoing
Campaigns by season, content, and reporting on direct bookings and cost per booking.
Showcase
Work for tourism and hospitality.
Campaigns, websites and social media from our team.
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FAQ
Questions about hotel marketing.
What does hotel marketing cost?
Traditional tourism agencies charge 1,500 to 5,000 euros a month plus the ad budget, and 5,000 to 20,000 euros for a website with a booking path. In the marketing subscription, hotel marketing starts at 1,490 euros a month, and the ad budget runs through your own accounts.
How do I get more direct bookings?
Be visible when guests search for your name, give them a reason to book direct (best rate, an extra, flexibility), keep the booking path free of obstacles, and win regular guests back by email. Add retargeting for everyone who has been on the website.
Should I drop Booking.com altogether?
No. The platforms bring reach and new guests, and the commission is the price of that. The goal is to raise the share of direct bookings and to hold on to returning guests directly, not to switch the portals off.
Which channels work best for hotels?
Google for guests who are already searching, Meta for inspiration and retargeting, email for regular guests, and content and SEO for the planning phase. The right mix depends on your location, your seasons and your source markets.
Do you also work with businesses in Tyrol, Salzburg or Carinthia?
Yes, across the whole of Austria, remote first with video calls. Tourism businesses are experienced at working at a distance anyway. For the largest cities and regions we have pages of their own.
Read more
Related pages.
Hotel marketing
Less commission, more guests booking direct.
On the first call we work out with you what direct bookings would actually save. Free, with no strings attached.