Google Business Profile
Photos of jobs and the team, services, catchment area, opening hours, posts. For a trade business the profile is half the website.
Marketing for Trades
Marketing for trades that brings enquiries and applicants.
Trade businesses have two marketing jobs: customers in the local area who search Google for a plumber plus their town, and skilled staff, who are in short supply everywhere. We solve both: Google Business Profile, website, reviews and local ads for enquiries, plus a careers page, social media and recruitment campaigns for staff. In the marketing subscription from 1,490 € a month, without the agency waffle.
Services
What we do for trade businesses.
Reviews
A routine after every job: invoice, thank you, request for a review with a link. Plus a reply to every review, including the ones where something went wrong.
Website with an enquiry form
Services, references with photos, area covered, contact details and an enquiry in three clicks. Fast, mobile, no frills.
Local SEO and Google Ads
Getting found for your trade plus the town, and for emergencies like a burst pipe or a power cut, with call tracking and a defined catchment area.
Recruitment campaigns
Careers page, job ads on social media and Google, videos with your own people. Skilled staff apply to the businesses they already know.
Social media from the job site
Before and after, the team, the machines, the everyday work on Instagram, Facebook and TikTok. Trade work is visual, and that is an advantage.
Benchmarks
What marketing for trades costs.
0.50 to 2 €cost per click for trade searches on Google Ads
300 to 1,000 €monthly ad budget, a sensible start
2,000 to 5,000 €a trade website built by an agency
from 1,490 €marketing in the subscription per month, website and support included
Skilled staff
The second job: finding people.
In many businesses the problem is not the order book, it is capacity. Good fitters, qualified tradespeople and apprentices apply to the businesses they know and that look like they are run properly. A careers page with real photos, job ads on social media and Google, short videos from a normal working day and employer reviews make the difference, often more than the pay does.
We build recruitment campaigns the way we build customer campaigns: audience, message, landing page, tracking. And because it is the same team that runs your customer advertising, everything looks like it belongs together.
Trades we work for
PlumbersElectriciansCarpenters and joinersBuildersRoofersPainters and decoratorsLandscapingWindows and doorsHeating and air conditioningTilers
Showcase
Work for trades and construction.
Websites, campaigns and social media made by our team.
Broschüre für StudolineGrafikdesign
Broschüre für Studioline 2Grafikdesign
Foreus WebsiteBranding · Performance Marketing · Website
Foreus Website 2Branding · Performance Marketing · Website
Fyndery WebsiteBranding · Website
Fyndery Social MediaBranding · Grafikdesign · Social Media
Schanda KampagneBranding · OOH
Landtechnik Schuster WebsiteWebsite
Founders BaseDigital
WortstarkPerformance Marketing · Social Media
High Root FestivalBranding · Grafikdesign
High Root BrandingBrandingBroschüre für StudolineGrafikdesignBroschüre für Studioline 2GrafikdesignForeus WebsiteBranding · Performance Marketing · WebsiteForeus Website 2Branding · Performance Marketing · WebsiteFyndery WebsiteBranding · WebsiteFyndery Social MediaBranding · Grafikdesign · Social MediaSchanda KampagneBranding · OOHLandtechnik Schuster WebsiteWebsiteFounders BaseDigitalWortstarkPerformance Marketing · Social MediaHigh Root FestivalBranding · GrafikdesignHigh Root BrandingBranding
Advanced MessestandBranding · Grafikdesign
Englisch Dekor Branding & AdsBranding · Digital · Grafikdesign
Gloriette BrandingBranding · Grafikdesign
Ursachen BrandingBranding · Digital · OOH · Website
Personalwolke Website 1Branding · Website
Personalwolke Website 2Branding · Website
Schanda ModePerformance · Social Media
GastroPay BroschüreBranding · Grafikdesign
Covento WebsiteBranding · Website
Google Display für AlpenAirBranding · Digital · Grafikdesign · Performance
Manges Social MediaBranding · Digital · Grafikdesign · Social Media
Plakat für AlpenairGrafikdesign · OOHAdvanced MessestandBranding · GrafikdesignEnglisch Dekor Branding & AdsBranding · Digital · GrafikdesignGloriette BrandingBranding · GrafikdesignUrsachen BrandingBranding · Digital · OOH · WebsitePersonalwolke Website 1Branding · WebsitePersonalwolke Website 2Branding · WebsiteSchanda ModePerformance · Social MediaGastroPay BroschüreBranding · GrafikdesignCovento WebsiteBranding · WebsiteGoogle Display für AlpenAirBranding · Digital · Grafikdesign · PerformanceManges Social MediaBranding · Digital · Grafikdesign · Social MediaPlakat für AlpenairGrafikdesign · OOH
FAQ
Questions about marketing for trades.
What does marketing for a trade business cost?
A website costs 2,000 to 5,000 € at an agency, ongoing support 800 to 2,000 € a month, ad budget 300 to 1,000 €. In the marketing subscription it starts at 1,490 € a month including website, Google Business Profile, reviews and ads management; consulting starts at 490 €.
Do I need a website as a trade business?
Yes, but a simple one: services, references with photos, the area you cover, contact details. More important than the website is the Google Business Profile with reviews, because that is where most enquiries start.
How do I get more enquiries from my local area?
Keep the Google Business Profile up to date, collect reviews, put your town and trade on the website, and run Google Ads for emergencies and for the services people search in your catchment area. Add social media from the job site, because word of mouth now travels online too.
How do I find skilled staff through marketing?
With a careers page that shows real photos and clear benefits, job ads on Meta and Google, short videos from a normal working day and reviews on employer platforms. Recruitment campaigns run like customer campaigns, with an audience and tracking.
Do you work with small businesses?
Yes. Most of the trade businesses we look after have between 3 and 30 employees. Anyone starting small begins with consulting from 490 €, plus the profile and reviews.
Read more
Related pages.
Marketing for Trades
More enquiries, more applications, less hassle.
On the first call we look at your Google Business Profile and tell you what will work first in your area. Free, no strings attached.