Marketing for dentists

Dental marketing that brings in new patients.

New patients find a dental practice on Google: they search for "dentist" plus the town, read the reviews, look at the website and book an appointment. We build exactly that path: a well kept Google Business Profile, genuine reviews, local SEO, Google Ads for the treatments people actually search for and a website with online booking. All of it inside the advertising rules that apply to doctors and dentists in Austria, in the marketing subscription from 1,490 € a month.

Practice marketing

Where new patients come from.

Googlethe first route to a new practice, ahead of word of mouth
4.5+stars a profile needs to stay on the shortlist
2 to 5 €cost per click for dentist searches on Google Ads, as a guide
from 1,490 €practice marketing on a subscription, per month
Services

What we do for dental practices.

01

Google Business Profile

Photos, treatments, opening hours, posts and questions. The profile is the most important page a practice has, ahead of the website itself.

02

Reviews

A routine that asks happy patients for a review after their appointment, plus a reply to every review, including the critical ones.

03

Local SEO and treatment pages

Pages for hygiene appointments, implants, orthodontics and anxious patients, with the town in the title, so the practice ranks for the searches people really type.

04

Google Ads

Campaigns for high value treatments and for practices taking on new patients, targeted to the catchment area, with tracking for calls and online bookings.

05

Website with online booking

Fast, mobile and reassuring, with the team, the practice, the treatments and an online appointment. Accessible and GDPR compliant.

06

Social media and recall

The team and everyday practice life on Instagram or Facebook, plain explanations of treatments, and recall reminders by email or WhatsApp for existing patients.

Advertising rules

What dentists in Austria may say, and what they may not.

Doctors and dentists in Austria work under advertising restrictions: no sensationalist, misleading or comparative advertising, no discount offers on medical treatment, before and after images only within narrow limits, and caution with testimonials. Informing is allowed, promoting is not. We know the guidelines of the Austrian Medical Chamber and build adverts, websites and posts that work while staying on the right side of them.

The second difference to other sectors: trust matters more than price. So we rely on real photographs of the team and the practice, clear explanations of treatments and honest reviews, rather than on offers and sales language.

Treatments practices want to be found for

Hygiene appointmentsImplantsOrthodonticsDenturesAnxious patientsChildren's dentistryWhiteningEmergency care
How it works

How we start with your practice.

01

Practice check

Google profile, reviews, website, visibility in the catchment area and the competition.

02

Foundations

Profile tidied up, a review routine introduced, treatment pages and online booking.

03

Enquiries

Google Ads for the treatments people search for, local SEO, and recall for existing patients.

04

Reporting

Calls, bookings and cost per channel, reviewed every month with your marketing manager.

Showcase

Work for practices and healthcare.

Websites, campaigns and social media from our team.

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WortstarkWortstarkPerformance Marketing · Social Media
High Root FestivalHigh Root FestivalBranding · Grafikdesign
High Root BrandingHigh Root BrandingBranding
Broschüre für StudolineGrafikdesign
Broschüre für Studioline 2Grafikdesign
Foreus WebsiteBranding · Performance Marketing · Website
Foreus Website 2Branding · Performance Marketing · Website
Fyndery WebsiteBranding · Website
Fyndery Social MediaBranding · Grafikdesign · Social Media
Schanda KampagneBranding · OOH
Landtechnik Schuster WebsiteWebsite
Founders BaseDigital
WortstarkPerformance Marketing · Social Media
High Root FestivalBranding · Grafikdesign
High Root BrandingBranding
Advanced MessestandAdvanced MessestandBranding · Grafikdesign
Englisch Dekor Branding & AdsEnglisch Dekor Branding & AdsBranding · Digital · Grafikdesign
Gloriette BrandingGloriette BrandingBranding · Grafikdesign
Ursachen BrandingUrsachen BrandingBranding · Digital · OOH · Website
Personalwolke Website 1Personalwolke Website 1Branding · Website
Personalwolke Website 2Personalwolke Website 2Branding · Website
Schanda ModeSchanda ModePerformance · Social Media
GastroPay BroschüreGastroPay BroschüreBranding · Grafikdesign
Covento WebsiteCovento WebsiteBranding · Website
Google Display für AlpenAirGoogle Display für AlpenAirBranding · Digital · Grafikdesign · Performance
Manges Social MediaManges Social MediaBranding · Digital · Grafikdesign · Social Media
Plakat für AlpenairPlakat für AlpenairGrafikdesign · OOH
Advanced MessestandBranding · Grafikdesign
Englisch Dekor Branding & AdsBranding · Digital · Grafikdesign
Gloriette BrandingBranding · Grafikdesign
Ursachen BrandingBranding · Digital · OOH · Website
Personalwolke Website 1Branding · Website
Personalwolke Website 2Branding · Website
Schanda ModePerformance · Social Media
GastroPay BroschüreBranding · Grafikdesign
Covento WebsiteBranding · Website
Google Display für AlpenAirBranding · Digital · Grafikdesign · Performance
Manges Social MediaBranding · Digital · Grafikdesign · Social Media
Plakat für AlpenairGrafikdesign · OOH
FAQ

Questions about dental marketing.

What does marketing for a dental practice cost?
A practice website costs 2,000 to 8,000 euros at an agency, ongoing support 1,000 to 2,500 euros a month plus an ad budget of 300 to 1,000 euros. In the marketing subscription, practice marketing starts at 1,490 euros a month and consulting at 490 euros. The ad budget runs through your own Google account.
How do I get more Google reviews?
With a fixed routine: after treatment, the team asks happy patients for a review, either by QR code at reception or by message with a direct link. Two things matter: no incentives and no bought reviews, and a reply to every single review.
Are Google Ads worth it for dentists?
Yes, particularly for high value treatments such as implants or orthodontics, and for practices that are taking on new patients. Clicks cost 2 to 5 euros and campaigns are limited to the catchment area. Without online booking or call tracking, the budget simply evaporates.
Am I allowed to advertise as a dentist at all?
Yes. Factual information is allowed: treatments, team, opening hours and specialisms. What is not allowed is sensationalist, misleading or comparative advertising, or discounts on medical treatment. We keep everything within the guidelines of the Austrian Medical Chamber.
Does a dental practice need social media?
For trust and for recruitment, yes: the team, everyday practice life, patient education. New patients, though, mostly arrive through Google. One channel, posted to regularly, is enough.
Do you work with practices outside Vienna?
Yes, across Austria and Germany. Practice marketing is local, but the work runs remotely by video call, which suits a practice in Graz just as well as one in Vienna.
Read more

Related pages.

Dental marketing

More patients, without breaking the rules.

On the first call we look at your Google profile and your website and tell you what will move the needle first. Free, with no strings attached.