Visibility in your city
Google Business Profile, local landing pages per speciality and district, and listings in medical directories. For Vienna that means a search like "orthopaedist 1030" has to find you.
Marketing for doctors and practices
Practice marketing that earns patients' trust.
Private practices, specialists, physiotherapy, psychotherapy, clinics: anyone looking for a practice today searches for the speciality plus the district, compares reviews and wants to book online. We make practices visible in their own city and credible on their own website, with a Google profile, local SEO, online booking, reviews and adverts that respect the advertising rules for doctors in Austria. In the marketing subscription from 1,490 € a month.
Services
What practices get from us.
A website that builds trust
Team, training, treatments, what happens at the first appointment, costs for private practices, online booking. Clear, fast and accessible.
Reviews
A routine that asks patients for feedback after their appointment, and professional replies, including to criticism.
Patient education as content
Articles and videos that answer the common questions about symptoms and treatments. They rank on Google and take the uncertainty out of the decision.
Google Ads and social ads
Campaigns for treatments people actively search for, limited to the catchment area and with call tracking. For private practices, Meta ads for awareness as well.
Employer branding
Practices are short of assistants and specialist staff. A careers page, social media and recruitment ads that show what it is actually like to work with you.
Private and public
Two models, two marketing jobs.
Practices with a public health insurance contract rarely have a demand problem; they have a waiting time, staffing and communication problem. Marketing here means clear information on the website and the Google profile, online booking, recall, reviews and recruitment. Private practices, by contrast, have to win patients who are willing to pay out of pocket: they need positioning, a speciality, trust on the website, content and precisely targeted adverts.
Both work under the advertising rules for doctors in Austria: factual information yes, promotion, comparison or discounting no. We know the guidelines of the Austrian Medical Chamber and those of the professional bodies for physiotherapy, psychotherapy and the other healthcare professions.
Practices and healthcare professionals we work with
Private practicesSpecialistsGeneral practicePhysiotherapyPsychotherapyOccupational therapy and speech therapyAesthetic medicineGroup practices and clinics
Guide prices
What practice marketing costs.
2,000 to 8,000 €a practice website at an agency
1,000 to 2,500 €ongoing agency support per month
2 to 6 €cost per click for practice searches on Google Ads
from 1,490 €practice marketing on a subscription, website and support included
Showcase
Work for healthcare and practices.
Websites, campaigns and content from our team.
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FAQ
Questions about practice marketing.
What is a medical practice allowed to say in its advertising?
Factual information about treatments, the team, training, opening hours and specialisms. Sensationalist, misleading and comparative advertising is prohibited, as are discounts on medical treatment and testimonials that are not factual. We design everything within the guidelines of the Austrian Medical Chamber.
How do patients find me as a private doctor in Vienna?
Through a Google Business Profile that names the speciality and the district, a website with treatment pages that explain symptoms and procedures, reviews, and where needed Google Ads for the speciality within the catchment area. Digital marketing for doctors in Vienna is mostly a question of local visibility.
Is social media worth it for a practice?
For private practices and healthcare professionals with a strong advisory element, yes: education, the team, a look behind the scenes. For practices on a public contract it works mainly as a recruitment channel. One channel, posted to regularly, is enough.
What does marketing for doctors cost?
A website 2,000 to 8,000 euros, agency support 1,000 to 2,500 euros a month, plus an ad budget as required. In the marketing subscription it starts at 1,490 euros a month including the website, the profile, content and ad management, with consulting from 490 euros.
How quickly do new patients arrive?
The Google profile and ads take effect within weeks, SEO and content within three to six months. Reviews need a routine and some patience, but they end up being the strongest factor of all.
Read more
Related pages.
Practice marketing
Visible in your city, credible online.
On the first call we go through your profile, your website and how visible your practice really is. Free, with no strings attached.